BranProject: Billabong Vintage: Discovering Timeless Classics for Vacation
Objective of video: To promote brand awareness and the vintage product line by showcasing vintage apparel options for different occasions (male and female)
Key message: That Billabong vintage apparel is back for both genders to enjoy and for various occasions, not just professional surfers.
Targeted audience: 12-25 years females and males.
Platform selected for video: TikTok on the Billabong account, especially since majority of the target audience is on that platform. There is a current trend of creators showing outfits with majority thrifted items.
Total length of video: 30-45 seconds to ensure the audience does not get bored.
Date to be published: August 1, 2024. It is still summer, so the target audience is in the prime time of doing the most traveling since school most likely still hasn’t started.
Evaluation: Billabong has 58.7k followers, and 208.4k as the most views on the account. To determine if the video is successful, we will look at views and followers to for awareness. We are aiming for 230k views and a 10% increase in followers. To determine if it is successful with the sales goal, we will look at website page visitors and purchases. We are aiming for a 20% increase in webpage visits and a 10% increase in sales. The sounds of It is simple but effective
Best practices: By keeping the video under a minute, we will maximize view and overall views and engagement. Our target audience has a short attention span, especially when they are overloaded with brands, so having a short video on TikTok will capture them without exhausting them.
The sound and video itself is simple, yet effective. Majority of our target audience does not listen to audio, so by having a popular sound and no talk audio we will be more likely to hit our objectives.
LIST OF TOOLS
What equipment is needed for video? A Canon EOS R8, it has the best reviews for video. This camera will allow for clear footage, which will increase views of the content.
What content creation tools will you use? Capcut is a great app used for elevating TikTok videos. The edits created on it will attract a wider audience and allow for more engagement.
What measurement tools and KPIs will you use? The number of likes, comments and shares are the tools we were measure. The goal is to be viral with this post, and these will tell us how well we did.
** The video will use the emergency audio, and due to the trend that uses this audio there will be no script. The goal of this content is to attract viewers to become aware of the brand and purchase their products. This video content will allow for that since it is simple but effective.
** Caption for the video: We had so much fun doing this! Comment what outfit ideas you’d like to see next! #outfits #outfitideas #Billabong
Shorts
Short 1: Introduction for vacation outfit ideas
Time: 5 seconds
Audio: 911 emergency (a trending sound for showing outfit ideas)
Script: Only audio
Short 2: outfit for Dinner on the beach
Time: 10 seconds
Audio: 911 emergency audio
Script: Only audio
Short 3: outfit for Beach day
Time: 10 seconds
Audio: 911 emergency audio
Script: Only audio
Short 4: outfit for Happy hour
Time: 10 seconds
Audio: 911 emergency
Script: Just audio
